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TheNoticing Mind
Brand & media

A mark of
quiet reflection.

A shared visual language for The Noticing Mind, from the website to product conversations and the developing iOS experience.

The name and idea.

The Noticing Mind is the public brand name. The short promise is “A mirror for your mind.” It describes the research idea, rather than a guarantee of benefit.

TheNoticing Mind

A signal and its reflection.

The mark pairs nested curves across a still line. Use the original SVG with generous clear space, preserve its proportions, and keep it legible against a quiet background. The symbol is an artistic expression of feedback, not a medical measurement.

Color, with room to breathe.

Forest
#183B36
Mist
#F0F5F1
Paper
#FFFFFF
Sea glass
#B7D7CD
Iris
#8A7BC2
Dew
#DCD5EE

Forest carries the words. Mist and Paper make space. Sea glass and Dew soften larger surfaces; Iris gives the reflected mark its character. Small purple text uses the darker accessible accent color #59457F.

Typography and reusable styles.

Manrope brings a clear, human shape to headlines and controls. Lora adds a reflective voice to occasional editorial statements. Both font families are included with their open font licenses.

The shared CSS uses --nm- variables and nm- component classes, keeping the brand consistent across pages and easy to translate into native app tokens.

--nm-forest: #183b36; --nm-mist: #f0f5f1; --nm-seaglass: #b7d7cd; --nm-iris: #8a7bc2; .nm-button .nm-brand .nm-section .nm-status .nm-phone .nm-prose

A short product description.

The Noticing Mind is an independent iOS app in development that explores EEG-based auditory feedback. It is designed to reflect changes in brain activity through subtle changes in sound, with the aim of investigating learning without deliberate control. Training benefits and the complete live headset experience remain under evaluation.

Real screens, clearly described.

Use app images as development screenshots and keep that status visible. Do not add App Store availability, outcome statistics, testimonials, clinical claims, or partner endorsement to materials without supporting evidence.

The current set shows the branded Home, saved-recording Research Preview, and Music options from the September 6 development build. The native app icon is included with the same reflection mark.

View the current Home screenshot · Asset details · Media inquiries